From Las Vegas, NV NAB Show 2016 –
I’m just back from NAB Show where I was privileged to co-host #GalsNGear Live! by Women in Film and Video (WIFV-DC) with Adryenn Ashley of Crowded TV to help showcase the amazing women working in production and post-production in broadcast, feature films, docs, commercials, branded content and more. Live-streamed by Broadcast Beat, we featured Megan Donnelly, DP and Camera Technology Specialist with AbelCine; Rose Fadem-Johnston, DP, Luisa Cassasnovas Winters, Drone Operator/Adobe/Apple Certified Trainer; an iZotope demo by Cheryl Ottenritter, Senior Mixer/Founder, Ott House Audio; Katie Hinsen, Senior Finishing Artist, Light Iron (on TWO Oscar-winning teams!) who is also a founder of the Blue Collar Post Collective; and Jillian Arnold, Video Engineer, Local 695; Lucy Seaborne did a demo for us at the Snell Advanced Media booth, and Christine Steele of Steele Pictures also conducted #GalsNGear interviews with Victoria Nece, Adobe After Effects and Alissa Johnson, Adobe Anywhere as well as Stefanie Mullen, the impressive woman behind the effects of Rampant Design. Christine also took time to make us an animated logo bumper. What an impressive crowd!
Terrific GNG graphics for our signage, logo and buttons were created by Deborah Humphries of True Color Chrome.
Shout-out to our amazing sponsors, including our lead sponsors Black Magic Design and Media Central! We had more than 100 people watch the show live, and thousands more watched online. Sponsors gave us more than $4,500 in giveaways–everything from cameras to graphics packages to audio software and tickets to creative conferences. Let’s do this again at another industry event! How about Cinegear, IBC, Sundance, Cannes?? Let us know what you think!
While I’m out at NAB Show, I thought I’d share a guest post by Matt Barker, a self-described tech geek, filmmaker and entrepreneur. He is a co-founder of getfilming.com, where he manages the online course production and the filmmaking community.
By Matt Barker
As the owner of an online start up, I spend a lot of time online. Some would even say I spend too much time online (my wife, mainly). I have to admit, staring at the screen all day long can become a little tedious but I wouldn’t change it for anything. I love what I do and I love how the tech and the internet has opened up a whole new world of possibilities. A particular favourite innovation that the online world has brought with it, is online education.
Gone are the days when you’d enrol for a course at your local college or university a year in advance and just wait for the learning to start. You can learn anything online from coding to filmmaking, from algebra to cake decorating and the best part is, you can learn from anywhere in the world, instantly and on your own schedule.
Lots of people reading this post will have enrolled in lots of courses online already. They would have learned a ton of information from expert tutors both on sites that house a plethora of courses like Skillshare or Udemy and from more specialist sites like Team Treehouse or GetFilming, an online Film School. I urge anyone and everyone to at least try online learning but if you still need some convincing, here’s five reasons why online education will help you succeed.
Unlike traditional learning, when you enrol in an online course you get to choose who you want to learn from. There’s such a huge demand for online courses that there is an endless supply of new tutors, courses and schools opening every day. What this means is that working industry experts are realising that they can make a lot of money selling their knowledge. In some cases, they can make more teaching a subject online than they can make practising it in their day job – but this also means there is a lot of competition. To make decent money from teaching online, they have to produce a complete course for a specific topic that is better than any other course online. Having experts compete with each other to provide amazing education for us, is a great thing.
Netflix and other streaming services introduced us to the world of on demand video. We’ve been spoilt and now everyone wants everything yesterday. Fortunately, it means if you decide you want to learn any topic, you will be able to find a course straight away and start learning instantly. If you’re thinking of a career change you can find a relevant eLearning site that caters for your topic and find out if that career is for you in a few days. How many people have spent years in education only to realise they don’t actually like the career they have invested so much time in?
Community of Learners
When you learn online, you don’t just get an expert tutor teaching you what they know. You have a whole community of people learning with you. This is great for motivation, for help if you get stuck, to find recommendations on other courses and it’s also great for networking. That all important element of any career path. It’s all about who you know and by learning online, you instantly connect with a community of people studying the same topic and who knows, maybe that person who helped you with your course can also be the person to give you your big break.
The real beauty of learning online is that the curriculum isn’t static. Let’s take creating websites as an example. If you go to college to learn how to code a website, chances are that by the time you finish your course, the technology you have learnt will be outdated. With online courses, it is not just important but necessary for the tutors to keep the content up to date. Any new technology that replaces old technology will be updated in the course to reflect the changes, almost in real time.
Something for Everyone!
The more you look into online education, the more you will find courses in topics you didn’t even know existed. Every single person can find a course that suits them to either learn a new hobby or to completely change their careers. Some eLearning platforms like Skillshare try to cater for every taste (and they do a very good job). Skillshare is more for the casual learner, someone who perhaps wants to develop their skills or make themselves more attractive to their boss. There are subscription learning portals such as Lynda.com, which started out as a platform for office software learning, but has rapidly expanded with hundreds of courses on Photography, Video Production and more. Then there are sites like GetFilming, which is an online film school and community. They specialise in teaching you everything you need to know to pursue your dream career as a filmmaker, whether that’s as a director, screenwriter, VFX artist or any other job in the Film and TV industry.
There are many reasons to want to learn something new. Personal development is a privilege we now have at our fingertips, so I say let’s take full advantage of it. Traditional education for years has been an exceptional way to teach and to learn, there’s no denying that. But if you are thinking of learning a new topic, I would highly recommend looking into online learning.
Every April, 103,000 of my colleagues in media and I descend on Las Vegas for the National Association of Broadcasters Convention. Here are some of the out of the way eateries I’ve discovered over the years. Please add more! See you in Vegas!
1. Lotus of Siam. Excellent, authentic, and seriously spicy–Thai cuisine. Try the spicy prawns or the sea bass in any of the three sauces–I’ve had the ginger sauce with mushrooms and it was divine.
2. Kaizon Fusion Roll. Asia fusion with interesting (and gigantic) sushi roll combinations in a low-key, hip bar atmosphere. Just across street from Hard Rock Casino, but not nearly as pricey as their famous sushi spot.
3. Lindo Michoacan. A local Mexican 3-restaurant chain well regarded, including by my local friend whose wife hails from Mexico.
4. Sen of Japan gets rave reviews and is more authentic Japanese, for purists.
5. Pamplemousse. Locals go here for special occasion, reasonably authentic French fare. Haven’t tried it myself, so give me your feedback.
6. Echo and Rig Pick out your cut of steak, then have it grilled up at the restaurant next door. Talk about “on-demand” dining!
7. Piero’s. A Las Vegas institution and close to the Convention Center where we’re all living for this conference. Dinner only.
8. The only Vegas eatery on the strip that makes my list is Beijing Noodle No.9 at Caesar’s. Try the Soup Dumplings–the soup is actually IN the dumplings, not the other way around!–and a bowl of Lanzhou noodle soup.
Amy DeLouise is a writer/producer/author speaking all week at NABShow–the National Association of Broadcasters convention–in Las Vegas. Her Post/Production World classes are listed here http://bit.ly/ADatNAB16. Please stop by!
It happens more often than we’d all like to admit that inexperienced speakers are selected to deliver important information directly to the camera. Whether they are the head of a department, the leader of an initiative, an enthusiastic volunteer, or the child of the executive producer, this person might not be all that comfortable with a teleprompter, or might not work with cameras and crews every day the way professionals do. That doesn’t mean you can’t direct a confident delivery. But your approach will need to differ from how you’d work with an actor or an experienced on-camera speaker.
I Need to Direct My Boss on Camera, Now What?!
One strategy for encouraging a natural delivery from your speaker is to do a quick Q&A with them off-camera first. I often stand farther away than is truly necessary, and lean forward. This is to encourage a slightly louder speaking voice from the talent. It forces us both to connect on purpose, not simply by default. It’s surprising how often this Q&A approach works quite nicely, and feels natural.
Another strategy is to suggest in advance of your shoot day that the “host” practices a bit by recording themselves with their phone. Even though I have spoken before rooms with hundreds of people, before I taped my first Lynda.com course, I did the same thing. Speaking to a lens is vastly different than talking to people who react in real time. The first thing that struck me about my pre-recording was I didn’t smile enough. Even thinking about smiling helps the delivery seem more natural and congenial.
What About a Teleprompter?
Most folks aren’t aware of how much skill goes into reading from a teleprompter. Some people also do better with bullet points, rather than full copy. If you intend to use a prompter, you will need to add 30 minutes to your recording time for several rehearsals, to let the person get used to reading the words naturally. Most people trip up on one major issue: that the prompter follows them, not the other way around. They will get progressively slower as they read, waiting for the prompter to “catch up” when the prompter is actually following their speed. You’ll also need to add some big gaps to force people to slow down their read.
How to Work with Kids for Direct-to-Camera Videos
Kids are naturals. Don’t over-coach them. Do give them examples in advance from kids’ shows they like to watch. Remember that audition pre-interview? Ask a few questions about shows they like, so you can reference them just before and during the shoot. Encourage kids to practice with their i-things at home. But the best thing you can do with kids is be a supportive cheerleader. Use the same tools for keeping parents out of sightlines that you use with other gatekeepers: give them their own monitor, preferably out of the room. But check in periodically to be sure they’re happy. Because a happy parent will be a great ally for you as you create a positive experience with your production team
This blog post is excerpted from my new book The Producer’s Playbook: Real People on Camera (Focal Press/Routledge). Purchase the book here Buy Real People on Camera. Or if you are coming to #NAB16 please stop by my Post|Production World session on getting the best with real people on camera – info Amy at NABShow on Real People.
You’ve got to shoot and interview and ask the questions. How do you get the best from your interview subject(s)? How do you prepare? These four steps will improve the process every time.
- Research. I don’t just mean your basic Google search or Wikipedia page look-up. I mean actually reading something your interview subject has written or watching a speech they have given so you can a) learn from it and b) refer to it and build rapport. Also read articles about your person, so you understand where they come from and what they do. Talking to people who know them well–a spouse, assistant, co-worker–can give insights into their style, character and personal history.
- Pre-Interview. Have a phone conversation several weeks in advance of your interview. Weeks not days, because you don’t want someone saying “As I said to you yesterday…” in their answer. I find phone is better than Skype or Google Hangouts, because people are more honest when they can’t see you. If you don’t have the time or ability to pre-interview, then talking to someone who knows this person is even more important. You don’t want to be blindsided by a strong viewpoint, a difficult to understand accent, or some other element that you could easily prepare for in advance.
- Create a Story Arc. Everything is story. Even reality. Find the challenge that your subject had to overcome. This is the high point of the story, and you can work backwards from it as you develop questions to lead up to the main high point. Also think of what might hook in viewers to this story. How can you elicit that bit of the story arc? Then think about how the story ends. What’s a good way to help your subject get to this conclusion?
- Reverse Engineer Your Questions. Reviewing your research notes, your pre-interview notes, and your draft story arc. Then build questions that can elicit those answers and topics. The goal is not to control every moment, but to help support your subject as they reveal their story. people always ask me if I send interview questions in advance. Absolutely not! Send a list of topics, sure. But don’t give away your questions that are designed to elicit a story arc or you will find yourself interviewing someone who has over-prepared. If someone tells you that you MUST send questions, send three or four but write them related to themes. Get into the specifics on site.
Look, we all know that nothing is ever set in stone when you conduct an interview with a “real person” (i.e. not an actor or someone highly media-trained) on camera. Good preparation makes the shooting and editing process go much more smoothly.
This blog post is based on one of the chapters of my upcoming book The Producer’s Playbook: Real People on Camera (Focal/Routledge). Details and pre-orders here. For more details on specific interviewing techniques and post-production strategies for working with interviews, see my Lynda.com courses here: Amy’s stuff on Lynda.com
The brand word gets thrown around too much. What does it actually mean when you’re a freelancer in creative work? If you’re a photographer, art director, graphic designer, video producer or editor, how do you establish your brand versus that of other folks who use the same tools you do and have similar skills?
Why You Think People Hire You
Most freelancers promote themselves with the skills they think people are looking for. Their websites show software mastered and lists of equipment owned. That’s fine. But this is just the basics. Loads of your competitors have these skills. What clients want to know is what PROBLEMS you can solve for them. So to properly brand and sell yourself, you need to consider what sets you apart.
Why People Actually Hire You
When pitching yourself, describe the personal attributes and abilities that make you a good problem-solver. It might be your positive attitude, your communications skills, your ability to work with challenging personalities, or your ability to lead a team. This is your unique brand value, and that’s what you need to be promoting!
What About My Portfolio?
More and more, prospective clients want me to show them a video that is pretty much like what they want to hire me to produce. This is a tricky problem. I’d love to show them my skills as a director and concept creator for a wide range of productions. But they might not understand how a 5-minute video about a hospital is relevant to their 1-minute opener for a corporate event. So I post custom links to Vimeo–sometimes even password protected–so they can see just the projects that connect to the problem they want to solve. And I sometimes have to generate a set of brief storyboards to convey my concept for their project. More on that in a future post!
For more about branding, follow my tweets @brandbuzz or join me at NABShow where I’ll be speaking about Essential Business Skills for Freelancers at Post/ProductionWorldatNAB.