Your Phone: A Marketing Power Tool

May 22, 2014 at 10:30 am Leave a comment

Creative Commons from allvectors.com

Creative Commons from allvectors.com

In a world filled with social media and mobile tools, your most powerful customer engagement device may actually be—the telephone! People rarely get personal phone calls these days (of course I’m not including those awful robo-calls and mass marketing). And the human voice brings so many more nuances to a conversation than a text or email. Plus, it’s more Efficient. I know, this sounds crazy. But here’s the thing: a phone call is Fully Interactive. It is way faster than emailing or texting. And it doesn’t have that annoying delay of Skype. That’s right, when I say something over the phone, you can respond Immediately, no waiting. And then I can respond to you Right Back!

Here are 5 ways to use your phone to ramp up your business:

  1. Key Deliverables. At any point where there are key deliverables in a project, I like to call the client. Is there anything we missed? Any concerns? Any new developments moving forward? I can’t tell you how many times I’ve learned information I’d never get in an email or through the many conversations we post on the cloud-based project management tool I often use.
  2. Setting Meetings. Have you ever been part of a spiraling email chain where people are trying to choose a meeting date and time? Huge time-waster! Put in a call to the key person, find out options, make a few other calls, done. Yes you can use a Doodle Poll. But people often hedge and put things down as “maybe” and then who knows where you are. So pick up the phone and set up your meeting now!
  3. Negotiating. Unless there is just one easy clause of a contract to adjust, any detailed negotiations should happen in person or by phone. You can more easily find out Why a party needs a particular clause. And you can better convey your own concerns and goals.
  4. Building Vendor Relationships. Building relationships with suppliers and team members is one of the most important things you can do to deliver better customer service. Having those conversations in person (you can still email backup in writing) is the best way to build and retain those connections.
  5. Thank You’s. Yes I often also Write These on a Notecard and send them. I know, that’s even more retro/radical. And yes, I send emails, too. But sometimes calling and saying “thank you”to a vendor or client in your real voice is yet another important human interaction that builds trust and long-term collaboration.

Amy DeLouise is probably on the phone, so you can also reach her on Twitter @brandbuzz, on Linked In  or via email at amy [at] amydelouise [dot] com.

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Entry filed under: brand, communications, content, internet, Leadership, nonprofits, social media, video. Tags: , , , .

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Amy DeLouise Producer/Director/Author

Amy DeLouise Producer/Director/Author

Video and multi-media producer, brand wrangler and marketing collaborator, waking up audiences nationwide as a workshop leader/speaker, love creating mission-driven, advocacy communications. Violinist and a cappella singer.

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